After all, the keyword "dating" gets over 45 million searches each month on Google alone - it's just under 8 million for relationships, 2.7 million for seduction.
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And there are thousands of smaller and more targeted keywords that can still pull in some good numbers (for example, attract women - 110,000 per month).
The issue is this though: the top players in the market are the dating sites themselves (like match.com), rather than people selling guides on how to date (the kind you will find on ClickBank). And these guys at the top of the food chain will outbid you on the really high potential phrases and words.
Nonetheless, there are thousands of possible keywords that you can sell dating guides - and most teach men how to seduce and attract women.
Keywords like "seduce women", "attract women", "get laid" and the like always have at least 3 affiliates or product vendors who are selling e-books and other info products advertising on them.
The good news is that clicks tend to be relatively inexpensive - often as little as $0.20 or so. The bad news is that there's a reason for cheap clicks: most of the traffic tends to be untargeted non-buyers - people who will search for information but won't purchase anything.
Most advertisers tend to collect leads with squeeze pages, to such as much long-term value out of each visitor as possible. And this leads onto my next point.
While there are hundreds of product owners all collecting leads, the interesting thing is that few of them will promote anyone else's products. Perhaps part of this reason is down to the fact each lead isn't worth a lot - "what's the point in blasting my list and then no-one purchases?".
But there's a second reason here too: many of the top vendors in the market are purists - people who don't just market the guides, but actually practice what they preach and seduce women for fun and pleasure. They are deeply involved in their craft and highly invested in their teachings, leading to a "my guide is better than yours" mind-set.
This makes getting JV e-mail cross-promotions tough for all but the most respective seducers
The good news is that there is absolutely insane potential outside the confines of the community.
The dating market is suited perfectly to mass media buying, ad spots on social network sites like FaceBook's PPC engine, and various other monster, mass-market traffic sources. It's one of the few markets that will sell to anyone - after all, everybody cares about having successful relations with members of the opposite sex.
The world's biggest dating site, PlentyOfFish.com, also recently opened its doors to advertisers - and the site owner claims some of his top affiliates are pulling in $400,000 per month purely by running ad spots there. With the traffic the site pulls in, there has to be at least some merit to the claims.
Add the massive search traffic open to you to from these other mainstream sources, and there's no question that the dating niche has huge potential.