One thing's for sure: while make money has its big product launches, the fat loss market is the most mass market - and the most consistent.
According to their own affiliate page, Fat Loss 4 Idiots grossed over $20 million in 2008. And today they only account for 20% of the total gravity in the fat loss niche. The top selling fat loss product on ClickBank is one of the 2,500 most popular sites on the Internet, an impressive feat indeed.
Could fat loss ebooks and diet plans be a $50 million market? Perhaps. But no matter how you look at it, its big business.
Another interesting point about fat loss is that it's closely related to another huge ClickBank business, the "build muscle" market (which is dominated by products like Truth About Abs).
The build muscle products are pitched more at ment who want to get "ripped" (ie. low body fat), get a six pack and build muscle.
Fat loss products, meanwhile, are less purist, and are pitched at an even broader market - anyone who wants to lose weight.
That demographic is huge, encompassing pretty much any age or sex, but it seems that the biggest buyers in fat loss are middle aged women who want to drop a dress size or lose a few extra pounds. This explains why most fat loss products are diet plans - a concept easily understand by the average, non-techie consumer.
This huge mass market appeal is the secret to the size of the fat loss market, but it also makes it harder to promote at first glance for the small time affiliate.
With a massive, disparate customer base, its harder to drill down and pick off tight profit opportunities and keywords. The possibilities are just too huge here.
But that doesn't mean that you can't promote fat loss products via search. You can.
In fact, the search market is ripe with opportunity and promise -- the keyword "fat loss" gets 800,000 Google searches globally each month and the monster "diet" keyword gets a staggering 16 million searches each and every month. There are also hundreds of semi-related keywords that are huge in their own right - e.g. "healthy recipe" gets almost 700,000 searches monthly.
This gives you literally thousands of angles to approach search marketing from. As always look for long tail keywords that you can dominate in SEO or Pay Per Click.
For example, "healthy recipe" may be too big for you to handle but a longer-tail term like "healthy salmon recipes" (2,900 searches) can be dominated.
Because there are so many searches in fat loss, you don't need to try to "snipe" single keywords, just base your content around the general theme and if you optimize it well, you will rank for long-tail keywords you never could have gussed people would be searching.
One possibility is to step out of the market, and create a massive amount of general content to pull in bulk traffic, traffic you can then funnel this into your fat loss offers (everyone wants to lose weight, remember?)
Another great search marketing idea is to use Image ads. Google allow image ads in various sizes on their "content network", giving you access to hundreds of millons of impressions per day. We suggest you experiment with Image ads and then look to advertise on independent websites that have advertising banner space. Both angles have proven very fruitful for fat loss affiliates and vendors.
In the long run, you can promote fat loss products with some really huge mass market methods, such as pay per view and media buying, meaning your ads can appear on some of the most visited sites on the planet. You don't need to limit yourself to fat loss related sites - women's sites, or even general interest websites are game when you're in a niche with this much broad appeal.
The twitter market is of course also huge on fat loss - search "diet" on Twitter, and the first 10 Twitterers have a total following of 2 million followers. It's only 9,000 for "fat loss" and "21,000" for "lose weight", by the way. So look to build your Twitter following and start promoting affiliate offers to them.
The only real downside to the fat loss market is that its sprawling size means many customers are disinterested and casual, just buying one product and then disappearing for good. There is little scope to sell future products of your own, or build a list to promote other's products. This means that there is little JV support in the fat loss niche.
Despite that shortcoming, the niche is huge, with so much potential that its almost intimidating at first glance. if you want to play with the big boys one day, you should keep your eye on fat loss. Just be sure to start small and build from there.
If you want to profit in the fat loss niche, we strongly advise you to get your own affiliate website, setup to promote products in the fat loss niche.
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