Hello and Welcome. In this video I am going to tell you how you can profit from keywords that have High Cost Per Clicks.
Let’s head over to the Affiliate X Keyword X keyword tool and as you can see I’ve done a search for the keyword ‘robot trading’ and it's come up with a High Cost Per Click. A Cost Per Click of over $2.00. And it’s been flagged as high and there is this link here which explains ‘How You Can Profit.’ You’ll notice that if anyone of these results here flags a high number or note worthy number then it will also be flagged in the same way.
So let’s start from the top. What exactly is Cost Per Click? Well Cost Per Click as the name suggests is simply how much you would pay per click for each click if you were to advertise on that keyword on Google US using Google’s Adwords program.
Adwords is obviously Google's way of making money from search. And the way it works as an advertiser is that you choose a keyword that you want to have your ad appear on. You write your ad such as this. Each time someone searches for that keyword and clicks on your ad, you are charged a nominal fee. Sometimes that fee can be as little as 5 cents, sometimes it can be as much as $5. But the amount, the amount the Cost Per Click is, is shown here, on this search here. So that’s Cost Per Click in a nutshell.
Now, what does it suggest? What does a high Cost Per Click mean?
Well, in effect it means that the people who are advertising on that keyword are paying a lot of money. And if they’re paying a lot of money for each visitor for each click, then chances are they are also making a lot of money.
So in a nutshell, any keyword that has a high Cost Per Click deserves your attention.
Now in some cases, we might attack the keyword head on. In other words, you might decide to advertise on that keyword directly on Google US. In other cases we might decide to dig around the keyword to look for other opportunities that, perhaps, have the same benefit, the same potential profitability as that keyword, but maybe the competition is a little lower and is going to cost us less. So we have a few options to profit with this high Cost Per Click keyword.
The first option is you want to actually to take on the keyword itself and consider whether we want to advertise on this keyword on Google US. And the way we do that is just to go over to Google and enter the keyword in question as I’ve done here and look at the advertisers and visit each one of their landing pages. So visit each of those these links here and look to see if each one of these links has got an affiliate program. And if it has, then arguably you can take that exact same ad, perhaps tweak a copy a little bit, change the ad copy slightly and promote it as an Affiliate on the same keyword that it's currently being advertised on. That’s the first option you can basically look and see if any advertisers here have an affiliate program, or indeed, if they are already affiliates and compete with them and copy their ads, and compete on that keyword.
The second option is that you don’t necessarily need to promote the ad on Google USA. You have many different options. After all, there are three big search engines: Google and also Yahoo and Bing. And you don’t just have to advertise on Google US. You can in fact advertise on any of the big Western economies, i.e. the UK, the US, Canada and Australia.
And of course, you can even do a worldwide search if you want. And when you combine all the different combinations you have, so you have Yahoo UK, Yahoo US, Bing Australia, Google Canada, and so on and so forth. It gives you lots of different opportunities to target that single keyword with. So if people are making money on that keyword with Google US, if it’s a high cost per click on Google US, then chances are you will also be able to make money on other sites such as Yahoo UK, or Bing Canada, or whatever.
So that’s something to bear in mind: and the way that you can target these opportunities, or PPC gaps as I call them is by going over to Affiliate X and clicking on the ‘Make Money’ link and you will be presented with three different ‘Make Money’ methods as you can see here. The one that we are interested in is the first one, the PPC Gap Method. And that will outline the PPC Gap strategy that you can use to target different search engines for the same keyword and quickly find opportunities such as this.
Another option is that we don’t have to focus on that keyword at all. In fact, what we can do is we can look at ‘long tail’ variations of that same keyword. And the way we do this is by simply returning to the search that we have just done and looking at related terms. For example, we entered ‘robot trading’, but you can also see that we have ‘forex robot’, ‘forex trading robot’, ‘forex robots’, etc, etc. And we can look at each one of these and see if they have a lower Cost Per Click. So in other words, we can look and see if we can get the same benefits, i.e. the same potential profitability as this keyword by paying much, much less per click. So you can do a search by clicking on here and then, of course, you can then do another search by clicking on the related keywords that come up for that and so on and so forth.
The final way that we can profit is by completely avoiding PPC all together and by targeting the word via SEO. So instead of paying to appear for that given keyword we can choose to appear there for free. And the way that we do this is by doing the search and scrolling down to the bottom of the page, and you’ll see that we’ve given all these keywords a PPC score, and SEO score.
And the higher the SEO score is, the higher is the chance that we can make money from it.
And again, the way that we make money from the keywords with high SEO scores is discussed inside this ‘Make Money’ section here inside the SEO method which is covered in Affiliate X.
So I hope that explains how you can make money from keywords that have high Cost Per Clicks. Thank you for watching and I’ll see you in the next video.